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Showing posts from November, 2019

Advertising in Space?

Marketers have left no stone unturned in drawing consumer attention through digital and traditional advertising. Our life, willingly or forcibly, is continuously interrupted by it. Be it billboards on roads, digital banners in malls, magazines, internet, newspaper, movies, airports, etc. - ads follow us wherever we go.  Sometimes it seems that advertisements traps are set at all imaginable places.  But possibilities are infinite, and n ow humans are eyeing new space for promotions, and this new space is actually in space . StartRocket, a Russian start-up, is all game for space advertising. It aims to display billboard advertisements in Low Earth Orbit of 400-500 kilometers and deliver 3-4 messages/images a day, through an array of tiny satellites, cubestats .  The promotional video explains the formation of satellites by lighting up the word “Hello” .  According to the website, this media has the potential of reaching 7 billion people. Apart from advertising,