Brands go gaga in this love-is-in-the-air-month to show their affection for customers through offers, gifts, discounts, contests, etc. Look for what B2C do around this season on the internet, and you will find a multitude of fun and enthralling ideas and campaigns. Search for what B2B do and you will find not many but a few relevant links. The information available for B2B Valentine's Day marketing is synonymous with customer engagement tactics revolving around business. But Valentine’s Day is more than that. It is about people submerging themselves in those palpable exuberant love vibes. It is about getting cozy with your near and dear ones and express your feelings. It is about going beyond business and customers. However, B2B is often seen wrapped in their conservative cocoon and rolling eyes at such events? Because Roses are Red, Violets are Blue, B2C celebrate Valentine’s Day, What a B2B has to do? Well, to know the answer, read on further. If y