"Why waste a sentence saying nothing?" - Seth Godlin. Seriously, don't waste a sentence especially when it is the email subject line - the soul of the email ? The first step towards the success of any email campaign is that email should get opened, therefore, a good subject line is extremely important. But, for some marketers, the difference between a good subject line and a misleading subject line has narrowed down. They abuse this powerful weapon to deceive customers into opening the email. Here are some examples of deceptive subject lines: You are invited - For what? Your gift - And approximately how much money I need to waste to avail this awesome gift? This is your last chance - I am dying? Congrats! Your account just got created - Did I ask for it? Your results are here - What? Did I take any test? Special discount only for you - Really? Seems like it is for everyone on your website. Your lab results - Was I sleepwalkin