Brands go gaga in this love-is-in-the-air-month to show their affection for customers through offers, gifts, discounts, contests, etc. Look for what B2C do around this season on the internet, and you will find a multitude of fun and enthralling ideas and campaigns.
Search for what B2B do and you will find not many but a few relevant links. The information available for B2B Valentine's Day marketing is synonymous with customer engagement tactics revolving around business.
But Valentine’s Day is more than that. It is about people submerging themselves in those palpable exuberant love vibes. It is about getting cozy with your near and dear ones and express your feelings. It is about going beyond business and customers.
However, B2B is often seen wrapped in their conservative cocoon and rolling eyes at such events?
Because Roses are Red,
Violets are Blue,
B2C celebrate Valentine’s Day,
What a B2B has to do?Well, to know the answer, read on further.
If you are a content marketing passionate, you will often stumble upon case studies of Caterpillar, the world's largest construction equipment manufacturer. Whether it is the video of CAT construction machines playing a giant game of Jenga, or a CAT generator powering more than 8,800 lanterns in a remote Chinese village, Caterpillar is mining awe-inspiring content and winning hearts.
And Caterpillar has nailed Valentine’s Day too! Look at these cute and thoughtful Valentine cards produced by them, which by the way are also free to download.
Creative! Isn't it? Now don't hold back on that impulse, and download the cards here.
So, what went right? Well, everything!
Seasonal events like Valentine's Day, Women’s Day, etc. spotlights people who could be your prospective customers or employees. Invest in these opportunities to magnify their emotions and forge deeper bonds with them, and reap the ROI in the form of Brand Advocacy and Goodwill.
The mantra is to make it about "you", and not toot your own horn.
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