This is How B2B Win Hearts on Valentine's Day

Brands go gaga in this love-is-in-the-air-month to show their affection for customers through offers, gifts, discounts, contests, etc. Look for what B2C do around this season on the internet, and you will find a multitude of fun and enthralling ideas and campaigns.

Search for what B2B do and you will find not many but a few relevant links. The information available for B2B Valentine's Day marketing is synonymous with customer engagement tactics revolving around business.

But Valentine’s Day is more than that. It is about people submerging themselves in those palpable exuberant love vibes. It is about getting cozy with your near and dear ones and express your feelings. It is about going beyond business and customers.

However, B2B is often seen wrapped in their conservative cocoon and rolling eyes at such events?

Because Roses are Red,

Violets are Blue,

B2C celebrate Valentine’s Day,

What a B2B has to do?

Well, to know the answer, read on further.

If you are a content marketing passionate, you will often stumble upon case studies of Caterpillar, the world's largest construction equipment manufacturer. Whether it is the video of CAT construction machines playing a giant game of Jenga, or a CAT generator powering more than 8,800 lanterns in a remote Chinese village, Caterpillar is mining awe-inspiring content and winning hearts.

And Caterpillar has nailed Valentine’s Day too! Look at these cute and thoughtful Valentine cards produced by them, which by the way are also free to download.

Creative! Isn't it? Now don't hold back on that impulse, and download the cards here.

So, what went right? Well, everything!

Seasonal events like Valentine's Day, Women’s Day, etc. spotlights people who could be your prospective customers or employees. Invest in these opportunities to magnify their emotions and forge deeper bonds with them, and reap the ROI in the form of Brand Advocacy and Goodwill.

The mantra is to make it about "you", and not toot your own horn.

Comments

Advertising in Space?

Marketers have left no stone unturned in drawing consumer attention through digital and traditional advertising. Our life, willingly or forcibly, is continuously interrupted by it. Be it billboards on roads, digital banners in malls, magazines, internet, newspaper, movies, airports, etc. - ads follow us wherever we go. Sometimes it seems that advertisements traps are set at all imaginable places. But possibilities are infinite, and n ow humans are eyeing new space for promotions, and this new space is actually in space . StartRocket, a Russian start-up, is all game for space advertising. It aims to display billboard advertisements in Low Earth Orbit of 400-500 kilometers and deliver 3-4 messages/images a day, through an array of tiny satellites, cubestats . The promotional video explains the formation of satellites by lighting up the word “Hello” . According to the website, this media has the potential of reaching 7 billion people. Apar...

7 Sleazy Email Subject Lines That Will Kill Your Business

"Why waste a sentence saying nothing?" - Seth Godlin. Seriously, don't waste a sentence especially when it is the email subject line - the soul of the email ? The first step towards the success of any email campaign is that email should get opened, therefore, a good subject line is extremely important. But, for some marketers, the difference between a good subject line and a misleading subject line has narrowed down. They abuse this powerful weapon to deceive customers into opening the email. Here are some examples of deceptive subject lines: You are invited - For what? Your gift - And approximately how much money I need to waste to avail this awesome gift? This is your last chance - I am dying? Congrats! Your account just got created - Did I ask for it? Your results are here - What? Did I take any test? Special discount only for you - Really? Seems like it is for everyone on your website. You...

7 Must-Haves if you want to become an Effective Manager

Being a great manager is not exclusively about getting the job done, but also about keeping the team happy and motivated. And no one can become a great manager just by accident. Neither it is a yearly, a monthly, or a weekly endeavor. It is an everyday thing. How you work every day? How you handle situations? How you treat your people? How you guide them? Do you inspire them to dream more, and do more? These all greatly influence the team members. Therefore, it is an utmost need to inculcate the right behavior in you. These daily behaviors are what separates highly effective managers from the pack. Here are such seven must-haves managers are required to exhibit in their workplace. 1) Give the credit where it is due Your team's success is your success. A "well done" for them means you are also doing the right work. Value your people for their awesome work, and get them in the spotlight. 2) Don't humiliate them, discuss it out Treat your people wi...

Blogit With Seema

Search This Blog